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Emirates concluded the largest deal in the history of ATP

Expanded partnership of Emirates and APR (Association of Tennis Professionals) will allow the airline to present its brand at 60 tennis tournaments in 29 countries around the world.

London, UK, 3 December 2015 - As part of expanding Emirates and ATP, Emirates has become a key partner of the ATP World Tour 2016. The agreement for a period of five years is the largest sponsorship deal in the history of the APR.

As the official air carrier and key partner of ATP World Tour 2016 Emirates will receive a systematic and long-lasting advertising presence throughout all competitions, thanks to the integration into the branding tour at 60 tournaments in 29 cities on 5 continents. Thus, the total coverage of the potential audience will exceed 800 million people. ATP World Tour has become incredibly popular in recent years. To the number of his fans only in the ended season joined 4,3 million fans and more than 880 million television viewers.

The agreement allows tennis fans and guests of the tournament to meet with unrivaled hospitality Emirates and take part in various special projects on the official web portal of the ATP World Tour. ATPWorldTour.com known as the number one site in the world for tennis theme. His attendance is more than 325 million unique visitors a year.

"We at Emirates are pleased to strengthen partnership with the ATP World Tour. Title sponsorship means for us the opportunity to access a global audience and millions of tennis fans around the world. Emirates offers direct flights to almost all 32 countries that participate in the ATP World Tour. This partnership, of course, is significant for our customers, passengers of Emirates. Tennis is truly an international sport, and we have a special relationship with Emirates. Our sincere interest undoubtedly contributes to the development of a portfolio of sponsorship projects in this area, "added Boutros Boutros, Emirates Senior Vice President, Corporate Communications, Marketing and Brand.

"The fact that the Emirates as the industry leader, a stable and respected player in the global sports marketing seeks to expand its presence within the ATP World Tour, confirms the importance of the sport of tennis in the world" - said the President of the ATP agreement Chris Kermode (Chris Kermode). - "The partnership with Emirates requires long-term commitment, which confirms our belief in the prospects of development of the sport of tennis. We look forward to continuing our successful long-term cooperation and look forward to its further expansion. "

The ATP World Tour Barclays 2015 finale at the London stadium O2 Arena was visited by a huge number of spectators, and the annual attendance rates of the site have every chance to become a record for its entire existence.

Emirates is a platinum partner of the ATP World Tour since 2013, as well as the title sponsor of the ATP ratings.

The Emirates sponsorship portfolio in tennis includes the highest level sporting events: Australian Open, Roland Garros (French Open Tennis Championship), Emirates Airline US Open Series, ATP ratings, Dubai Tennis Championship, Barcelona Open Tennis Championship, Rodgers Cap (Open Championship Canada). 

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